Digital Marketing Training Course in Chandigarh

Digital Marketing Training Course in Chandigarh  Objective:

This Digital Marketing Training courseware from Graplabs – a Leading Digital Marketing institute in Chandigarh covers the concepts of

  • Search Engine Optimization
  • Social Media Optimization
  • Content Marketing
  • Pay Per Click (PPC)
  • Email Marketing
  • Website Designing with CMS

The courseware is divided into teaching the basic to advanced  Digital Marketing concepts followed by practical exposure to live Projects. A unique learning experience is offered by Graplabs. Develop your digital marketing skills with an internationally recognized certification. Advance your marketing career by developing your digital skills.

Student Enrolled From Colleges

Course Content

Digital Marketing Introduction

  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites

Search Engine Optimization

  • Introduction to SEO
  • How Different types of Search engines work?
  • Understanding Google Algorithm
  • Types of SEO
  • On page SEO
  • Off page SEO
  • Technical SEO
  • Managing Tags
  • Website Audit
  • Google Search Console
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planner
  • On page Optimization strategies

Social Media Optimization

  • Basics of Social Media Optimization
  • Social Media Platforms
  • Hashtag & Viral Strategy
  • Facebook Page, Group, Events Creation
  • Facebook Marketing
  • Facebook Paid advertising
  • Instagram Business Account creation
  • Business Account Handling
  • Running ads in Instagram
  • Twitter profile creation
  • LinkedIn Profile management

Pay Per Click

  • What is Pay Per Click (PPC)?
  • Importance & Benefits of PPC
  • Pay-per-Click Providers
  • Understanding Google AdWords
  • Google AdWords Structure
  • Setting up PPC Campaign
  • PPC campaign Navigation
  • Understanding “Click-through Rates”
  • Understanding impression, Cost/Conversion, Tracking code
  • Google AdWords Networks
  • Search Partners Networks
  • Home/Campaigns/Opportunities/Tools & Analysis, Billing my Account

Facebook Marketing

  • Facebook Introduction
  • Understanding the Facebook algorithm
  • Groups, Pages, Messenger, and Facebook Live
  • Facebook Marketing Tools
  • Understanding Facebook Ads
  • Creating your Business Account
  • Creating your Facebook Ads
  • Facebook Targeting
  • Facebook Tracking and Reporting
  • Facebook Privacy and Security
  • Add Payment in Facebook Business Account

YouTube Marketing

  • Understanding YouTube marketing
  • YouTube channel creation
  • YouTube ads management
  • Video optimization
  • Promoting videos on YouTube
  • Monetization in YouTube
  • SEO for YouTube
  • YouTube Analytics

Blog Marketing

  • What is blog?
  • Types of blogs
  • Benefits of blogging
  • Creating a blog
  • Blog Marketing

Content Marketing

  • What is content marketing?
  • Content Marketing Strategy
  • Content Marketing Channels
  • Benefits of Content Marketing
  • Writing Messages and Creating Content
  • Content Writing Standards
  • Getting Your Message Into the Media
  • What is Plagiarism?

Email Marketing

  • Introduction to Advanced Email Marketing
  • Fundamentals of Email Marketing
  • Email Best Practices and Myths
  • Benefits of Email Marketing
  • Basics of Email Template Structure
  • Setting up Email campaigns
  • Bulk Email concept
  • Things you can do with Emails

Google AdSense

  • Planning a website for AdSense
  • What is Google AdSense?
  • Google AdSense Account Set up
  • Implementing Ads in a Website
  • Managing payments
  • How to increase Traffic for Google AdSense
  • How to make money through AdSense

Google My Business

  • What is Google My Business?
  • Importance of Google My Business in Digital Marketing
  • How to create a Google My Business Page?
  • Listing Services in Google My Business
  • Product Listing in Google My Business
  • Store Location Management in Google My Business

Website Designing with CMS

  • Basic Information on Websites
  • Benefits of having a website
  • Steps to create a website
  • Platforms available to create a website
  • Create brand new website using CMS
  • Web site Concepts
  • Introduction to domain names
  • Choosing a right hosting company and domain
  • Analyzing a website
  • Web site maintenance and management
  • Mobile sites

Courses Offered

Why Graplabs?

Major USP’s of Graplabs are

  • Flexible Offline or Online classes
  • Courses Designed By Digital Marketing Experts
  • Batch Size Between 12-15 Students To Provide Individual Attention
  • Trainers Are Specialists In Their Respective Areas Which Ensures Quality Trainings
  • Emphasis On Overall Development
  • State-Of-The-Art Labs
  • Exposure To Live And Real-Time Projects
  • ISO 9001:2015 Certified
  • Software testing training institute
  • Special Client Visits To Give Exposure Of The Digital Marketing
  • Extra Sessions Like – Soft-Skill Sessions, Technical Expert Sessions, Interview Preparation Sessions And Aptitude Sessions.

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    Live Classes in Chandigarh

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